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Weekly View · WK20-WK24Amazon Advertising · Action Dashboard

Weekly Performance Pulse

Most recent week first, with five-week context and simple action guidance.

View week
Selected Week Snapshot
Marketplace Sales
Ad Sales
Organic Ratio
Total ACOS
Total ROAS
Ad Spend
YoY Product Sales
Conversion Rate
Five-Week Sales Context
Marketplace, ad-attributed, and organic sales for the latest five-week window.
Selected Week Mix
How the current week’s sales split between paid and organic.
Weekly Manager Readout

Five-Week Trend

Fast scan of the last five weeks with light commentary.

Organic Ratio vs Total Sales
Rising organic ratio needs to be read alongside total demand.
Five-week context: WK21 was the outlier high at $14.7K marketplace sales. Since WK22, sales stepped down each week, while organic ratio rebounded in WK24 to 30.96% mostly from weaker paid sales, not broad demand growth.
Efficiency Check
ACOS and ROAS after the WK21 spike.
Efficiency read: WK24 ACOS rose to 21.94% and ROAS fell to 4.56. Spend was slightly lower, so the issue is conversion/sales yield rather than overspending alone.
Weekly Table
WeekMarketplace SalesAd SalesOrganic SalesOrganic RatioACOSROASYoY Product SalesCommentary

Next Week Focus

Simple action plan based mainly on the most recent week.

01

Stabilize conversion before adding budget

WK24 CVR fell to 0.67% while CPC held at $1.65. Prioritize query cleanup and listing readiness before scaling.

  • Audit spend with zero or low order yield.
  • Protect targets that produced sales at 4x+ ROAS.
  • Check hero ASIN price, reviews, and buy box.
02

Rebuild paid sales deliberately

Ad sales declined for three straight weeks after WK21. Do not cut broadly; shift budget into proven, high-intent targets and separate test spend.

  • Keep core campaigns in a controlled ACOS band.
  • Use exact/product targets for recovery.
  • Isolate exploration in capped test campaigns.
03

Validate organic mix quality

Organic ratio improved in WK24, but marketplace sales still fell. Treat the ratio as a mix-shift warning until organic dollars grow.

  • Track organic sales dollars, not ratio alone.
  • Monitor rank movement on top patio terms.
  • Use paid support where organic drops are visible.
Next Week Improvement Areas

Efficiency

Operate near 18-22% ACOS while recovery work is underway. Pull back only on targets with clear non-converting spend.

Demand capture

Prioritize patio-intent and product-target campaigns that can recover sales without chasing broad traffic.

Measurement

Success is marketplace sales stabilization, ad sales above WK24, CVR recovery, and ROAS back over 5.0x.

Next Week Target

Lift ad sales back above $4K while keeping ACOS near 18-22%.

The immediate goal is controlled recovery: improve CVR, protect efficient campaigns, and avoid broad bid cuts that could further reduce demand.

Recover CVRProtect core spendACOS 18-22%Avoid blanket cuts